Nestled in the heart of Lech am Arlberg – a place where alpine tradition meets winter luxury – stands a store that has become just as iconic as the mountains that surround it: Sport Strolz. For over a century, this family-run business has been synonymous with quality, craftsmanship, and the unmistakable flair of the Arlberg region.

Sport Strolz: Not just a store, an alpine institution. Photo: © Sport Strolz

Whether you’re a seasoned skier, a lover of alpine fashion, or simply a visitor looking to soak up the atmosphere of one of Europe’s most prestigious ski resorts, a stop at Sport Strolz is more than just a shopping trip – it’s an experience.

A Legacy Carved into Snow

Sport Strolz was founded in 1921 and has remained in family hands ever since. What began as a small workshop has grown into a multi-level ski and lifestyle store and a ski service center, known far beyond the borders of Austria.

Welcome to the art of skiing. Photo: © Sport Strolz

The real magic? It’s the perfect blend of tradition and innovation. While modern in style and service, Sport Strolz stays true to its roots – deeply connected to the region, the people, and the sport itself.

Nice to ski you Sport Strolz! Photo: © Sport Strolz

The Art of Ski Boot Fitting

One of the most legendary aspects of Sport Strolz is their custom ski boot fitting service. Their handcrafted boots, made to measure and tailored precisely to your feet, are known to transform how skiing feels.

Ready for custom-fitted ski boots. Photo: © Sport Strolz

The process combines decades of experience with the latest technologies – thermal molding, pressure mapping, and expert assessment by trained boot fitters. It’s no surprise that many professional athletes and loyal customers from around the world return year after year.

Feel the fit, love the glide. Photo: © Sport Strolz

More Than Just a Store

Sport Strolz is a lifestyle destination. Spread over several elegant floors, the store features:

– High-end ski gear from world-class brands
– Fashion and après-ski wear that mirrors the Alpine aesthetic
– Accessories that reflect the sophistication of Lech
– A deck of cards with more swag than a Moncler parka, the NICE TO SKI YOU Quartet & Travel Guide

A world where ski gear meets alpine luxury. Photo: © Sport Strolz

The Spirit of the Arlberg

Walking through Sport Strolz is like walking through the story of Lech itself. It’s a place where locals shop, where visitors linger, and where the values of quality, hospitality, and alpine passion are woven into every detail.

Whether you’re there to get your boots fitted, pick up a winter coat, or simply enjoy the atmosphere, Sport Strolz is part of the Lech experience.

Mountain Chic meets Winter Elegance. Photo: © Sport Strolz

Not just a store – an alpine institution

Sport Strolz isn’t just a ski store. It’s a symbol of what makes the Arlberg region so special: heritage, excellence, and a deep love for the mountains.

Visiting Lech this winter? Make sure to step inside Sport Strolz. Even if you walk out empty-handed, you’ll carry the feeling of timeless alpine elegance with you.

NICE TO SKI YOU
Cheers,
Peter

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